Asus ROG (Republic of Gamers) collaborates with IKEA to present a new range of gaming furniture. There are more than 30 pieces of furniture and gaming equipment such as tables, chairs, drawers, neck pillows, mug holders, and many more.
Kris Huang, General Manager of Asus Gaming Gear and Accessory Business Unit, explained that basically, gamers do not hesitate to spend a lot of money to fulfill their needs and desires in playing games. NewZoo reports that gamers in Indonesia could spend US$1.1 billion on gaming needs in 2019. Working with the experts at IKEA allows ROG to find new and exciting ways to delight gamers in and around the home.
ROG has deep knowledge of the gaming industry. Now ROG wants to find a new way to integrate gaming into the home. By bringing together experts from two different industries, this collaboration aims to provide an accessible gaming experience for everyone by creating products that are relevant, functional, attractive, and affordable.
IKEA x ASUS Gaming Furniture
Dyah Fitri Sally, Country Marketing Manager, IKEA Indonesia explained that playing games is one of the most popular hobbies in many countries. According to him, IKEA believes that much needs to be done to make the gaming experience accessible to everyone. “We also see the need for gaming is getting higher. Therefore, we are taking the first step in our gaming journey. Presenting affordable gaming products with high performance,” said Dyah.
IKEA and ROG work together to design all products UppspelL. Other series have been developed by IKEA based on the insights and knowledge gained from collaboration. Ensuring that the range of gaming products offered can meet the various needs of gamers in terms of function, design, and price.
Designer at ROG, Johnny Chan, adds that he understands gamers’ needs, difficulties, and expectations. “So through this collaboration, we want to design a solution that answers that need. We want to provide an immersive gaming experience.”