Amazon Releases Virtual Shoe Feature

Amazon Virtual Try On
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The development of technology that utilizes the camera of devices such as smartphones continues to grow. Facilitate e-commerce provides an easier shopping method. And now, Amazon is bringing its Virtual Try On feature to try on shoes virtually.

Such a feature is not the first time developed by Amazon. Previously, in 2017, Amazon had also presented a similar feature, but for items such as home furniture. With this feature, consumers can simulate new furniture they want to buy directly without having to buy it first. Amazon says they are consistently exploring new ways to make the online shopping experience easier. One of them is in a more interactive way, such as the Virtual Try On feature that is available in certain countries.

Amazon Uses AR Technology

Amazon Virtual Try On

This feature makes full use of the smartphone’s AR (Augmented Reality) technology. In the first stage, this feature is only available for iOS devices. Consumers in the United States and Canada can already try it. Currently, this feature is only for sneakers, from a number of well-known brands such as Adidas, New Balance, Reebok, Puma, Superga, Lacoste, Asics, and Saucony. In the future, the number will certainly be increased, as well as will be present on Android and a number of other countries.

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How to use it is also quite easy, you just need to choose sneakers and when you enter the product page, there will be a “Virtual Try On” option. Next, touch the option and aim the camera view directly at your feet. The shoes will appear virtually on your feet. If you have, you can rotate your feet to see the shoes from various sides. You can also change the color of your shoes directly, including taking photos and sharing them on social media.

Simplify Virtual Shopping Experience

Amazon Virtual Try On

Muge Erdirik Dogan, President of Amazon Fashion said, “Amazon Fashion’s goal is to create innovative experiences that make online fashion shopping easier and more enjoyable. The Virtual Try On feature for this shoe is present for the first time for thousands of shoe types and can be used virtually anywhere.”

Going forward, Amazon will continue to listen to suggestions from its consumers to improve the virtual shopping experience. Until now, there is no information regarding when this feature will be available for Android devices.

Previously, Amazon had released a virtual shopping feature that made it easier for users when they wanted to shop for make-up. In collaboration with L’oreal, present a virtual trial feature for more than 50 thousand cosmetic options since 2019. And if it feels right, it can be sent instantly within two working days.

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